You Build the Physical World.
Your Digital Presence Is Rubble.

AI-powered LinkedIn management built exclusively for construction companies. We write it, design it, post it. You approve in 5 minutes a week.

No contracts. Month-to-month. Cancel anytime. Built for GCs, subs, and developers.

80%
of B2B leads come from LinkedIn
92%
of firms can't find qualified workers
96%
research contractors online first
62%
ignore businesses with no web presence
The Problem

Your competitors are on LinkedIn.
Getting in front of your clients.

67% of construction companies say lead generation is their biggest challenge. Yet most have zero LinkedIn presence — no posts, no strategy, no visibility.

You're not invisible because you don't care. You're invisible because you're running a construction company. Between bids, schedules, and keeping crews on site, LinkedIn is the last thing on your list.

Meanwhile, your competitors — the ones winning the projects you should be winning — are showing up in the feed every single day.

That's where we come in.

Superintendent checking phone on commercial jobsite
Two Problems, One Solution

Win projects. Attract talent.

📐

Business Development

Get in front of developers, owners, facility managers, and GCs who are scrolling LinkedIn every day looking for contractors they can trust. 80% of B2B social media leads originate from LinkedIn. If you're not there, your competitor is.

👷

Talent Acquisition

92% of construction firms can't find qualified workers. The best PMs, supers, and estimators want to work for companies that look professional and active online. Your LinkedIn is your recruiting billboard — and right now, it's blank.

Up and running in 48 hours.

01

Start Your Free Audit

15 minutes. We review your LinkedIn, show you what your competitors are doing, and tell you exactly what we'd do differently. No pitch. Just honest feedback.

02

We Build Your System

We learn your projects, voice, and markets. Within 48 hours we build your content calendar and start writing posts that sound like you — not a marketing agency.

03

You Approve. We Post.

Every post lands in your inbox before it goes live. One tap to approve. Five minutes a week. You run your company. We run your LinkedIn.

SC
Smith Commercial Group
General Contractor · Tampa, FL

Topped out on the new medical office building in Wesley Chapel yesterday.

14 months ago this was a parking lot. Today it's 42,000 SF of Class A medical space — on schedule and under budget.

Proud of this crew. 23 guys showed up every day in 97-degree heat and never missed a milestone.

If your team doesn't get recognized on LinkedIn, they should. The best talent wants to work for companies that show up.

📍 Wesley Chapel, FL
#ConstructionLife #CommercialConstruction #Tampa

847 impressions · 43 reactions · 12 comments

This is what your LinkedIn should look like.

Not stock photos. Not corporate jargon. Real projects, real crews, written in a voice that sounds like yours — because it is.

Every post we write is built from your project updates, your team's work, and your market. Your competitors will wonder when you hired a marketing team.

You didn't. You hired GradeLine.

Transparent pricing. No contracts.

Founding member pricing — locked in permanently. Standard rates increase after our first 10 clients.

Premium
Founding Member
$2,997/mo

For companies ready to dominate their market on LinkedIn

  • Everything in Growth
  • 6-7 posts per week + thought leadership
  • Weekly strategy calls
  • Dedicated account manager
  • Competitor monitoring & reporting
  • Recruitment-focused content
Start Your Free Audit →
Foundational
Founding Member
$997/mo

For companies ready to show up consistently on LinkedIn

  • 2-3 LinkedIn posts per week
  • Profile optimization
  • Employer brand positioning
  • Monthly performance report
Start Your Free Audit →

All plans month-to-month. No setup fees. No long-term contracts. Cancel with 30 days notice.

Commercial buildings under construction

Not from a marketing textbook.

GradeLine Digital was founded by Ed Duff — a construction executive recruiter who has spent over two decades placing project managers, superintendents, and VPs at contractors across the Southeast, Texas, and nationwide.

Before building GradeLine, Ed grew his own LinkedIn to 8,000+ construction-industry followers and 150,000+ impressions — proving the system works before offering it to anyone else.

We're not a marketing agency that Googled "construction." We know the difference between a GC and a sub. We know what a bid cycle looks like. We know your buyer.

8,000+
LinkedIn Followers
150K+
Impressions Generated
22 yrs
In Construction
Ed Duff
Founder, GradeLine Digital · President, RCD Group
(941) 993-9185 · ed@gradelinedigital.com
Why GradeLine

Not another marketing agency.

🏗️

Built for Construction

We don't work with dentists, lawyers, or SaaS companies. We work with GCs, subs, and developers. Period. We know what a bid cycle looks like. We know your buyer. We speak your language.

AI-Powered, Human-Directed

AI handles the heavy lifting — research, drafting, scheduling, optimization. A construction industry specialist reviews everything before it touches your profile. Speed of AI. Judgment of a human.

🤝

No Contracts. No BS.

Month-to-month. If we're not delivering, fire us. Most agencies lock you in for 12 months. We earn your business every 30 days. We bet on our work, not your signature.

Common Questions

Straight answers.

No. Most of our clients haven't posted in years — or ever. We start from scratch: optimize your profile, build your content calendar, and start posting within 48 hours. You just approve what we write.

Marketing agencies bundle LinkedIn with SEO, PPC, web design, and 10 other things — and charge $3,500-$15,000/month with 12-month contracts. We do one thing: LinkedIn. We do it better than anyone in construction. And you can cancel anytime.

That's the whole point. We learn your voice, your projects, your market. Every post is written to sound like you wrote it on your truck between site visits — not like an agency intern with a content template.

Clients typically see increased profile views within the first week, meaningful engagement within 30 days, and inbound inquiries within 60-90 days. LinkedIn compounds — the longer you're consistent, the stronger the results.

Both. A strong LinkedIn presence attracts talent and clients simultaneously. With 92% of firms struggling to find workers, your LinkedIn is your recruiting billboard. Our Premium tier includes dedicated recruitment-focused content.

You give us 30 days notice. That's it. No penalties, no fees, no guilt trip. We keep it simple because we're confident in our work. If we're not delivering value, you shouldn't be paying us.

You build the physical world.
Own your digital one.

Book a free 15-minute audit. We'll show you exactly what your competitors are doing on LinkedIn — and how to beat them.

Start Your Free Audit →

No obligation. No sales pitch. Just an honest look at your LinkedIn presence.

Start Your Free Audit

Tell us about your company. We'll reach out within 24 hours.

Free. 15 minutes. No strings attached.

Start Your Free Audit →