LinkedIn Management for Construction Companies

You Build the Physical World.
Your LinkedIn Should Prove It.

Done-for-you LinkedIn content built from real construction proof: projects, field photos, milestones, and owner expertise. You approve in five minutes a week.

Free audit. No strings. We’ll show you what to fix first.

This is what your LinkedIn should look like
Our founder ran this playbook on his own profile. Then on a client's. Same chart, both times.
The Founder — Last 365 Days
Ed Duff LinkedIn analytics — 686,996 impressions, +16,734% growth in 365 days
Ed Duff's LinkedIn — last 365 days. 687K impressions · 274K members reached · +16,734%.
The Client — First 32 Days
Terry Crawford of Superior Solutions — LinkedIn analytics, 90-day view, showing 246,134 impressions and 169,420 members reached, effectively all within his first 32 days as a GLD client
Terry Crawford's LinkedIn — Superior Solutions. Flat before June 22 — the day we took over. Then 246K impressions in 32 days.
687K
Founder impressions
(365 days)
+16,734%
Founder growth vs.
prior 365 days
246K
Client impressions
(first 32 days)
0
Client impressions
before June 22

The founder chart proves the playbook. The client chart proves it transfers. Reaches leaders at Walsh, Kiewit, Lane, Skanska, Balfour Beatty, FlatironDragados, PCL — 64% senior decision makers (VP/Director/Owner/PM-track). Audience data verified in-account July 3, 2026.

Two Ways In. One Outcome.

We turn your LinkedIn profile into an inbound pipeline. No traction in 90 days — fire us. Month-to-month. Cancel with 30 days’ notice.

The same playbook Ed Duff ran on his own profile.
687K impressions · 274K members reached · +16,734%.
Owner / Executive Personal Brand
$1,997/mo

Most owners start here. Multi-executive & enterprise programs from $4,997/mo — by application.

Your LinkedIn profile becomes a candidate-and-client magnet. Built and proven on the profile of a construction recruiter with nearly 25 years in the business — before we offered it to anyone else.

  • 3 posts / week (12 / month)
  • 2 carousels / month
  • Profile optimization & ongoing management
  • Weekly engagement monitoring + 2×/week comment packets
  • Monthly performance report
  • 2 strategy calls / month

You approve every post — your voice, your call. Five minutes a week.

No traction in 90 days — fire us.

Start Free Audit →

Month-to-month. No traction in 90 days — fire us. Founding Five: first 5 construction companies lock $997/mo for 6 months — 4 of 5 seats left.

See the full Construction LinkedIn Guide — what we do, what works, and how it compares →

How Construction LinkedIn Management Works

01

Free audit

15-minute review of your LinkedIn. We show you what your competitors are doing and what we'd change. No pitch. Honest feedback.

02

We build your system

We learn your projects, voice, and markets. Content calendar + first posts ready in your first week. Your first live post goes up once you approve the voice.

03

You approve. We post.

Every post lands in your inbox before it goes live. One tap to approve. Five minutes a week. You run your company. We run your LinkedIn.

Before You Book

Is this just AI spam?

No. AI does the first draft, a human editor shapes it to your voice, and nothing posts until you approve it. Generic AI reads as AI — ours reads as you.

Who actually writes the posts?

We do — from your projects, markets, and voice. You review every post before it goes live.

How much time is this on me?

About five minutes a week to approve posts. We handle the writing, design, posting, comments, and DM monitoring.

Am I locked into a contract?

No. Month-to-month, cancel with 30 days' notice. And if there's no traction in 90 days — fire us.

What if a post touches a bid or client I can't share?

You approve every post before it goes live, so nothing sensitive ever ships without your okay.

Built by a Construction Recruiter, Not a Marketing Agency

Grade Line Digital — also written GradeLine Digital — was founded by Ed Duff, who has spent nearly a quarter century (since 2002) placing PMs, superintendents, and VPs for GCs across the Southeast, Texas, and nationwide as President of RCD Group.

Ed ran this exact playbook on his own LinkedIn: 686,996 impressions in 365 days, 274,274 members reached, 8,718 industry followers. The system works. We proved it on ourselves before offering it to anyone else.

We're not a marketing agency that Googled "construction." We know the difference between a GC and a sub. We know what a bid cycle looks like. We know your buyer.

Ed Duff
Founder, Grade Line Digital · President, RCD Group
(941) 960-7650 · ed@gradelinedigital.com
Mid-rise commercial construction cranes at blue hour

You build the physical world.
Own your digital one.

Book a free 15-minute audit. We'll show you exactly what your competitors are doing on LinkedIn — and how to beat them.

Start Free Audit →

No obligation. No sales pitch. Just an honest look at your LinkedIn presence.

Start Free Audit

Tell us about your company. We'll reach out within 24 hours.

Prefer to skip the form? Book a 15-minute call now →

Free. 15 minutes. No strings attached.